So, how do we do it?
We're making lobster meat directly from lobster cells - here's a quick overview of how we're making shell-free lobster a reality:
Source the best lobsters directly from our partners on the coast of Maine.
Select a small tissue sample from these lobsters in our labs in Madison, WI.
Grow the meat in a safe and controlled environment with a nutrient rich solution called media.
Isolate individual lobster cells from the tissue and prepare to grow meat.
Harvest delicious, nutritious, shell-free, cell-cultured lobster meat for consumers to enjoy.